Hairbrush sales looking good with Biomaster

Award-winning celebrity and royal hairdresser Richard Ward has launched the latest addition to his premium range of professional hairbrushes featuring Biomaster antibacterial technology.

Launched in 2013, the original Tangle Angel hair brush incorporating Biomaster protection was designed to offer a higher performance, far more hygienic and safer to use product than any other hairbrush on the market. It was huge success with a massive growth in sales through the QVC channel, hair salons and directly through Richard’s website.

The new Tangle Angel Xtreme uses the same technology as Tangle Angel but has longer, denser bristles and extra large head make it ideal for ore difficult hair tangles, hair extensions, artificial hair, wefts and weaves, longer, thicker hair and Afro Caribbean hair.

Hairbrushes can harbour large numbers of many different types of bacteria – typically, there are more bacteria on a hairbrush than in a dog bowl. Research has shown that one hair follicle alone can harbour over 50,000 germs and is a haven for dirt, dust and bacteria. Biomaster technology within the hairbrush also provides antimicrobial protection for the intended lifetime of the product.

Richard Ward explains: “Brushes can collect hair, dead skin and residues of hair products which can become sticky and attract dirt. I wanted to create a brush that not only detangles and looks beautiful, but has an added benefit through the added antibacterial agent, which acts as a great defence.”

Since the success of the Tangle Angel, the range has also been extended to include Tangle Cherub, a design for younger children, and Pet Angel.

You can see Richard Ward demonstrating Tangle Angel Xtreme on the QVC UK Channel.

*Please note that Addmaster was acquired by the Polygiene Group AB in January 2021, so all news articles prior to that date will still be branded as Addmaster.