Old denim is the new thing

As you probably already know, the best way to reduce the environmental footprint of the garment is to use what you have – for as long as possible. This is where circularity and the growing secondhand market come in.

Today it is not only a smart thing to do, it is also the right thing to do. The latest brand to join the movement is Diesel Second Hand that gives consumers the chance to keep Diesel products in active use for years to come.

The jeans are collected, reconditioned and sold again. And to make them stay fresh and give them an even longer life, they will be treated with Polygiene ViralOff™ and Polygiene OdorCrunch™, a combined anti-microbial and odor-resistant treatment that keep microbes and smell away. The initiative is in a trial phase and to date, 900 pairs of jeans have been collected and reconditioned to give them a second life.

Finally, don’t forget to keep your secondhand jeans away from the washing machine, in that way they will look better and last longer too!

The secondhand jeans can be bought online at diesel.com throughout Europe.